The Challenge
"Just 5 percent of CMOs reported being highly confident in their ability."
According to Commerce Signals, based on 60 studies, it’s noted that 40% of all media spend is wasted.
In addition, a Deloitte survey of 575 C-suite executives from the Fortune 500 companies discovered that just 5 percent of CMOs reported being highly confident in their ability to impact strategic decision-making and garner support for their initiatives among their peers. That’s the lowest self-ranking of anyone in the C-suite; the average is 35%, and 55% of CEOs consider themselves high performers across these domains.
Meanwhile a whopping 80% of CEOs don’t trust or are unimpressed with their CMO.
And a staggering 37% of CEOs say that the CMO will be first in the firing line if growth targets aren’t met.
So basically:
1. Many companies are wasting up to 40% of their ad spend
2. Most CMOs aren’t confident that their contribution is impacting the bottom line
3. In many cases CEOs don’t trust their CMOs and say that their CMO is the first to go if growth targets aren’t met
Hello, my name is Loc Tran and I help Marketing Managers boost their confidence in Digital Marketing, Web Development and Data Analytics so that they can demonstrate a positive impact to the bottom line.
I work with Agencies, Companies and Private Individuals to:
✓ Prevent wasted ad spend through improved strategy, tracking and optimisation
✓ Integrate creative, content and data analytics to drive measurable results
✓ Better show how your work directly contributes to revenue
I do this through one-on-one coaching as well as my Digital Manager boot camp where I show you the fundamentals of Performance Based and Data Driven Integrated Marketing.
About Me →
Highly Recommended
Trusted for more than 20 years as a Digital and Ecommerce Manager who is highly skilled, able to exceed performance expectations and possesses a strong work ethic.
“I have worked with Loc on numerous digital projects. He is a highly skilled marketing specialist who can seamlessly navigate the complex world of digital marketing analytics. He has highly sought-after front and back-end development capabilities. His e-commerce, Google Ads, and Social Media skills continually exceed our team’s performance expectations. Above all, he is a professional, pleasant to deal with and a fantastic addition to our marketing team.”
“Loc was a keystone member of SunEnergy and his work ethic and abilities will be sorely missed. His skills in reporting and Google ads were fantastic and only got better during his time at SunEnergy. On top of his marketing skills, his programming skills shone through yielding great results. Loc built a complex quoting system which now the whole company uses. I highly recommend Loc as a digital marketer and data analyst.”
“Loc is very simply a class act. He is innovative, market focussed, highly computer literate and has the ability to integrate those skills into what a business requires. His creation of an online training platform was exceptional and his excellent project management skills kept numerous marketing and general projects on track and budget.”
Highly Skilled
I am highly skilled with a broad range of technologies including:
- Setup of Google Analytics with advanced e-commerce conversion tracking, so that you can fully understand where your revenue is coming from.
- Setup and optimisation of high performing Google Ads accounts, so that you can fully maximise your return from search and display advertising.
- Development of custom e-commerce Shopify themes and apps, so that you can fully utilise the potential that a platform like Shopify has to offer.
- Development of custom WordPress lead generation and membership websites, so that you can offer the best experience possible to your users.
- Development of custom HubSpot CRM websites, so that you can benefit from the integration that HubSpot CRM has to offer.
- Development of custom Zoho CRM applications, so that you can empower your team to do more with Zoho CRM.
- Development of custom JavaScript, React, NodeJS and NextJS websites and applications, so that you can offer amazing new experiences to users.
Highly Certified
I am always learning and aqcuiring new skills with certifications across a broad range of areas including Digital Marketing, Web Development and Data Analytics.
Featured Certifications
![Shopify Theme Development: Create Shopify Themes [2022]](https://loctran.com.au/wp-content/uploads/2022/12/Loc_Tran_Certificate_Shopify_Theme_Development-300x223.jpeg)
This certificate above verifies that Loc Tran successfully completed the course Shopify Theme Development: Create Shopify Themes [2022].
Loc Tran is an Ecommerce Marketing Specialist for hire uniquely qualified to help businesses optimize any e-commerce store, in any industry…
This certificate above verifies that Loc Tran successfully completed the course Become a WordPress Developer: Unlocking Power With Code.
Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to…
This certificate above verifies that Loc Tran successfully completed the course Become a Shopify Expert: Create Epic Ecommerce Experiences…
This certificate above verifies that Loc Tran successfully completed the course How To Become A Shopify Expert (From Zero To Hero !) on…
This certificate above verifies that Loc Tran successfully completed the course Learn to setup your Ecommerce website using WooCommerce…
This certificate above verifies that Loc Tran successfully completed the course Web Design for Web Developers: Build Beautiful Websites!
This certificate above verifies that Loc Tran successfully completed the course Implement Adobe Analytics – The Ultimate Student Guide.
This certificate above verifies that Loc Tran successfully completed the course 2022 Complete Python Bootcamp From Zero to Hero in Python…
This certificate above verifies that Loc Tran successfully completed the course Modern JavaScript From The Beginning on 04/25/2020 as taught
Loc Tran successfully completed the course Master Google Analytics 4 Reports and GTM Basics in 2022 taught by Rudranil Chakrabortty.
This certificate above verifies that Loc Tran successfully completed the course Advanced CSS and Sass: Flexbox, Grid, Animations and More!
This certificate above verifies that Loc Tran successfully completed the course UI/UX design with Adobe XD: Design & Prototype a Mobile…
Digital Marketing
Loc Tran is an Ecommerce Marketing Specialist for hire uniquely qualified to help businesses optimize any e-commerce store, in any industry…
Certified Email Marketing Specialists are uniquely qualified to help brands and businesses leverage email marketing and followup to…
This certificate above verifies that Loc Tran successfully completed the course Learn to Storyboard for Film or Animation on 08/23/2020…
This certificate above verifies that Loc Tran successfully completed the course Character Design For Animation in Illustrator on 08/11/2020.
This certificate above verifies that Loc Tran successfully completed the course Music Production in Logic Pro X : Film Music Composition…
This certificate above verifies that Loc Tran successfully completed the course Adobe Illustrator Essentials for Character Design on…
This certificate above verifies that Loc Tran successfully completed the course Adobe Illustrator CC Mastery: Zero to Hero in Illustrator…
This certificate above verifies that Loc Tran successfully completed the course Definitive Guide to Create Promo Videos in PowerPoint…
This certificate above verifies that Loc Tran successfully completed the course Create Animated Gif Advertising Banners in Photoshop CC on…
This certificate above verifies that Loc Tran successfully completed the course Compositing Portraits using Photoshop on 09/20/2020.
This certificate above verifies that Loc Tran successfully completed the course 10 Facebook Ads Strategies That Make Me 6-Figures on 07/01/2021 as taught by Nik Swami on Udemy.
Certified Search Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable search marketing program.
Social & Community Managers are uniquely qualified to help brands and businesses leverage social media channels such as Facebook, Twitter…
Certified Customer Value Optimization Specialists are uniquely qualified to help businesses architect a conversion funnel that reduces initial
This certificate above verifies that Loc Tran successfully completed the course Google Tag Manager for Beginners+ (Challenges) on 05/28/2019
Certified Direct-Response Copywriting Specialists are uniquely qualified to help brands and businesses get people to take specific, measurable
Certified Content Marketing Specialists are uniquely qualified to help brands and businesses develop and execute a sustainable content…
Certified Customer Acquisition Specialists are uniquely qualified to help brands and businesses leverage paid traffic channels such Google…
In this master class, you will learn the newest strategies (by social platform) to draw organic traffic to your social media sites.
Certified Community Management Specialists are qualified to help brands and businesses create, grow, and maintain thriving online communities.
Web Development
This certificate above verifies that Loc Tran successfully completed the course Shopify Theme Development: Create Shopify Themes [2022].
This certificate above verifies that Loc Tran successfully completed the course Become a WordPress Developer: Unlocking Power With Code.
This certificate above verifies that Loc Tran successfully completed the course Become a Shopify Expert: Create Epic Ecommerce Experiences…
This certificate above verifies that Loc Tran successfully completed the course How To Become A Shopify Expert (From Zero To Hero !) on…
This certificate above verifies that Loc Tran successfully completed the course Learn to setup your Ecommerce website using WooCommerce…
This certificate above verifies that Loc Tran successfully completed the course Web Design for Web Developers: Build Beautiful Websites!
This certificate above verifies that Loc Tran successfully completed the course 2022 Complete Python Bootcamp From Zero to Hero in Python…
This certificate above verifies that Loc Tran successfully completed the course Modern JavaScript From The Beginning on 04/25/2020 as taught
This certificate above verifies that Loc Tran successfully completed the course Unit Testing and Test Driven Development in Python on…
This certificate above verifies that Loc Tran successfully completed the course Advanced CSS and Sass: Flexbox, Grid, Animations and More!
This certificate above verifies that Loc Tran successfully completed the course UI/UX design with Adobe XD: Design & Prototype a Mobile…
This certificate above verifies that Loc Tran successfully completed the course Introduction to JavaScript Object Notation (JSON)…
This certificate above verifies that Loc Tran successfully completed the course Build a Backend REST API with Python & Django – Beginner.
This certificate above verifies that Loc Tran successfully completed the course Wireframing & Prototyping Free Balsamiq Alternative – Pencil on 05/02/2020 a
This certificate above verifies that Loc Tran successfully completed the course Projects with JSON and APIs on 05/24/2020 as taught by…
This certificate above verifies that Loc Tran successfully completed the course Mobile App Design in Photoshop From Scratch: Design…
This certificate above verifies that Loc Tran successfully completed the course Automate the Boring Stuff with Python Programming.
This certificate above verifies that Loc Tran successfully completed the course GitHub Fundamentals: A Project-Based Learning Approach…
This certificate above verifies that Loc Tran successfully completed the course Python and Django Full Stack Web Developer Bootcamp on…
This certificate above verifies that Loc Tran successfully completed the course The Complete JavaScript Course 2022: From Zero to Expert!
This certificate above verifies that Loc Tran successfully completed the course Master Bootstrap 5 with 6 projects and Sass customization.
Data Analytics
This certificate above verifies that Loc Tran successfully completed the course Implement Adobe Analytics – The Ultimate Student Guide.
This certificate above verifies that Loc Tran successfully completed the course 2022 Complete Python Bootcamp From Zero to Hero in Python…
Loc Tran successfully completed the course Master Google Analytics 4 Reports and GTM Basics in 2022 taught by Rudranil Chakrabortty.
This certificate above verifies that Loc Tran successfully completed the course Charting for Beginners 101: Technical Analysis Demystified…
Certified Analytics & Data Specialists have the necessary skills to track and analyze the metrics that matter to businesses at all stages…
This certificate above verifies that Loc Tran successfully completed the course Google Tag Manager for Beginners+ (Challenges) on 05/28/2019
Certified Optimization & Testing Specialists are uniquely qualified to help brands and businesses develop a repeatable optimization process to
Highly Experienced
Advertising Agencies
Software Development
Health & Fitness
Real Estate Sales
Property Investment
Automotive Retail
Insurance Assessment
Solar Power
Audio & Video Production
My experience spans multiple industries, allowing me to break down barriers, taking the best from each and assembling something even better, some highlights include:
- Marketing strategy and e-commerce website development for a portfolio of seven health & fitness brands and businesses.
- Developed award winning campaigns for various clients as part of an Advertising Agency incuding real estate sales, property investment, education and aged care.
- Managed a portfolio of 12 car brands and driving online sales through innovative digital marketing initiatives.
- Developed a solar financing calculator for a team of sales professionals in a prominent solar power company.
- Developed an online training portal for loss adjusting professionals in the insurance sector.
- Business Development and Customer Service Management for a software development company servicing clients across Australia and New Zealand.
- Managed the digital marketing and e-commerce for a prominent provider of audio & video production equipment.
Positions Held
Loc Tran is a Full Stack Developer responsible for Ecommerce development, CRM integration, Google Ads and SEO.
As the Performance Marketing Manger at Refuel Creative I manage a team of web developers, digital marketing specialists and content producers
Algo Más originated from a desire to help good businesses develop better brands. Our reason for beginning remains our inspiration today…
As the Digital Marketing Manager for the Nieuvision Property & Finance Group I was responsible for digital marketing activities across the…
How Can I Help You?
Whether you are just starting out or have a team of seasoned professionals, I can assist you in making that next great leap forward. Something that I'm very proud of is my customer service mindset and capacity to respond quickly to requests for help.
Just Need A Little Help
Are you just a little stuck and need help with something?
- Website errors
- Analytics setup
- Ads not working for you
With more than 10 years of experience in web development, data analytics and digital marketing I’m confident that I can assist you and ensure that those small issues don’t stop you from achieving big results.
Got A Project In Mind
Have you got a project in mind and need someone to make it happen?
My experience in web development, data analytics and digital marketing means that I can do just about anything including:
- Keyword and competitor research
- Strategy and planning
- Campaign development
- Web development
- Digital marketing implementation
Your project is in good hands with a dev, data and digital professional!
Need Everything You’ve Got
You got a business that needs a lot of help?
- Campaigns not winning?
- Products and services not selling?
- Staff that are not sure of what they are doing?
- A business that has seen better days?
With more than 10 years experience in public speaking, coaching and training, I can help you to get back on the right track!
What's Your Business Model?
There are many ways to achieve success and I have the experience to deliver on time and within budget.
Lead Generation
A lead generation website provides users with useful information whilst enticing them to provide their contact information for the purpose…
Ecommerce Website
An Ecommerce website lets users purchase goods and services online rather than through a physical store. Click here to learn more…
Membership Website
A membership website is a protected website that offers exclusive content for members only. Click here to learn more about membership…
Custom Application
Custom application development is the design and development of software applications for users to fulfil specific needs.
Popular Services
I offer a range of services, however some popular services include Analytics & Conversion Tracking Audit, Google Ads Audit and Search Engine Optimisation Audit. My experience as a speaker and presenter means that I am able to train and coach others to better understand complex technical topics.
Popular Services
Analytics & Conversion Tracking Audit
Analytics & Conversion Tracking is one of the most important issues that needs to be addressed for a successful campaign. Click here to learn
Learn More
Google Ads Audit
Google Ads is one of the most effective ways of attracting new customers as well as increasing sales and leads. Click here to learn more…
Learn More
Search Engine Optimisation Audit
Search Engine Optimisation is a way for you to get organic users to your website basically this means that they are not clicking on an ad…
Learn MoreWork Examples
My expertise spans across a plethora of disciplines. From strategy and design, to development and implementation, many people compliment me on my ability to do almost anything.
Featured Projects
CGI Clinic website updated including enquiry forms, conversion tracking, Google analytics, search console and search optimisation.
Website and print brochure package developed for Medindie Car Vault a car storage facility in Medindie for car enthusiasts.
This is a Prototype Dating App designed in Adobe XD thanks to Luca Vavassori’s course: UI/UX design with Adobe XD: Design & Prototype a…
Some sample apps developed thanks to the Modern JavaScript From The Beginning course by Brad Traversy, Traversy Media.
The Nexter Project is a demo website designed to explore the many benefits of using CSS Grid for website design.
This video editing in Premiere Pro project involved taking footage from an interview (A and B-Roll), adding additional footage from other…
My Blog
For more news, reviews, tips and tricks, check out my blog...
Featured Blog Posts
This text effect uses various Layer Styles including: Color Overlay; Inner Glow; Inner Shadow; Drop Shadow; Stroke; Bevel & Emboss; and Gradient Overlay.
The Trillo Project is a demo website designed to explore the many benefits of using Flexbox for website design. “CSS Flexible Box Layout, commonly known as Flexbox allows responsive elements within a container to be automatically arranged depending upon screen size.” – wikipedia. Check it out here… https://loctran.com.au/wp-content/projects/web/trillo/
The Natours Project is a demo website built using HTML, CSS & SASS (SCSS) with Visual Studio Code which combines the simplicity of a source code editor with powerful developer tooling, like IntelliSense code completion and debugging. Highlights of this project include button & text animations, manipulation of background images, animating items when hovered and…
Frequently Asked Questions
For answers to some frequently asked questions...
Featured FAQs
An email marketing specialist is responsible for planning, designing, and executing email marketing campaigns to promote products, services
There is 4 types of e-commerce including B2C, C2C, B2B and C2B, learn more about the different types of e-commerce here…
E-commerce plays a significant role in modern marketing. It allows businesses to reach a wider audience, as customers can shop online.
Main Menu
Hello, my name is Loc Tran and I help Marketing Managers boost their confidence in Digital Marketing, Web Development and Data Analytics so that they can demonstrate a positive impact to the bottom line.
I work with Agencies, Companies and Private Individuals to:
✓ Prevent wasted ad spend through improved strategy, tracking and optimisation
✓ Integrate creative, content and data analytics to drive measurable results
✓ Better show how your work directly contributes to revenue
I do this through one-on-one coaching as well as my Digital Manager boot camp where I show you the fundamentals of Performance Based and Data Driven Integrated Marketing.