TECHNOLOGY: WordPress

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WordPress (WP or WordPress.org) is a free and open-source content management system (CMS) written in PHP[4] and paired with a MySQL or MariaDB database with supported HTTPS. Features include a plugin architecture and a template system, referred to within WordPress as Themes. WordPress was originally created as a blog-publishing system but has evolved to support other web content types including more traditional mailing lists and forums, media galleries, membership sites, learning management systems (LMS) and online stores. One of the most popular content management system solutions in use, WordPress is used by 42.8% of the top 10 million websites as of October 2021.[5][6]

WordPress was released on May 27, 2003, by its founders, American developer Matt Mullenweg[1] and English developer Mike Little,[7][8] as a fork of b2/cafelog. The software is released under the GPLv2 (or later) license.[9]

To function, WordPress has to be installed on a web server, either part of an Internet hosting service like WordPress.com or a computer running the software package WordPress.org in order to serve as a network host in its own right.[10] A local computer may be used for single-user testing and learning purposes.

WordPress Foundation owns WordPress, WordPress project and other related trademarks.[11]

Highly Skilled

I am highly skilled with a broad range of technologies including:

  • Setup of Google Analytics with advanced e-commerce conversion tracking, so that you can fully understand where your revenue is coming from.
  • Setup and optimisation of high performing Google Ads accounts, so that you can fully maximise your return from search and display advertising.
  • Development of custom e-commerce Shopify themes and apps, so that you can fully utilise the potential that a platform like Shopify has to offer.
  • Development of custom WordPress lead generation and membership websites, so that you can offer the best experience possible to your users.
  • Development of custom HubSpot CRM websites, so that you can benefit from the integration that HubSpot CRM has to offer.
  • Development of custom Zoho CRM applications, so that you can empower your team to do more with Zoho CRM.
  • Development of custom JavaScript, React, NodeJS and NextJS websites and applications, so that you can offer amazing new experiences to users.
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HubSpot CRM
Zoho CRM
PHP
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Hello, my name is Loc Tran and I help Marketing Managers boost their confidence in Digital Marketing, Web Development and Data Analytics so that they can demonstrate a positive impact to the bottom line.

I work with Agencies, Companies and Private Individuals to:

✓ Prevent wasted ad spend through improved strategy, tracking and optimisation

✓ Integrate creative, content and data analytics to drive measurable results

✓ Better show how your work directly contributes to revenue

I do this through one-on-one coaching as well as my Digital Manager boot camp where I show you the fundamentals of Performance Based and Data Driven Integrated Marketing.