Answer:

E-commerce plays a significant role in modern marketing. It allows businesses to reach a wider audience, as customers can shop online from anywhere with an internet connection. E-commerce also provides businesses with a convenient and cost-effective way to sell their products and services.

Here are some specific ways that e-commerce can support marketing efforts:

1. Website design and functionality: The design and functionality of an e-commerce website can play a significant role in attracting and retaining customers. A well-designed website that is easy to navigate and use can help to improve the customer experience, which can lead to increased sales.
2. Online advertising: E-commerce businesses can use a variety of online advertising platforms, such as Google Ads, Facebook Ads, and Instagram Ads, to reach potential customers. These platforms allow businesses to target specific demographics and interests, making it easier to reach the right audience.
3. Email marketing: E-commerce businesses can use email marketing to reach their customers and promote their products and services. Email marketing allows businesses to send targeted messages to their subscribers, which can be an effective way to drive traffic to their website and increase sales.
4. Social media marketing: Social media platforms, such as Facebook, Instagram, and Twitter, can be an effective way for e-commerce businesses to connect with their audience and promote their products and services. Businesses can use social media to share content, engage with customers, and run promotional campaigns.

Overall, e-commerce allows businesses to reach a wider audience and make it easier for customers to purchase their products and services. It is an important part of modern marketing efforts and can help businesses to grow and succeed in today’s digital world.