Loc Tran
Hello, my name is Loc Tran, a highly skilled Digital + Ecommerce Manager known for achieving excellent results in Web Development, Digital Marketing and Data Analytics across a broad range of industries. You can learn more about me on this page.
I have worked with Loc on numerous digital projects. He is a highly skilled marketing specialist who can seamlessly navigate the complex world of digital marketing analytics. He has highly sought-after front and back-end development capabilities. His e-commerce, Google Ads, and Social Media skills continually exceed our team’s performance expectations. Above all, he is a professional, pleasant to deal with and a fantastic addition to our marketing team.
A Graduate from the University of Adelaide with a Commerce Degree Majoring in Marketing and a Minor in Information Systems, I have worked in Marketing / Technology for more than 20 years.
Early career in Business Development, Customer Services, Marketing, Technology and Online Training
In my early career I worked as a Business Development and Customer Services Manager for a Software Development company based in Sydney that specialised in Mobile Computing and Health Information Systems. This was a great opportunity that allowed me to cultivate a broad range of skills working with Commercial, Government and Not-For-Profit organisations. I travelled throughout Australia and New Zealand assisting with the quotation, installation and setup of computing networks as well as providing training and support. This is where I cultivated my customer centric mindset and ability to assist others with their technical computer issues.
Upon my return to Adelaide, I worked as a Marketing and Special Projects Manager for an international Loss Adjusting firm. In addition to the typical marketing tasks associated with this type of role I also managed the company's Case Management Database, generating reports for management and providing computer support for other staff. I also developed an online training portal using Moodle to assist staff in better understanding the Lotus Notes based Case Management System as well as troubleshooting computer issues in general.
“Loc is very simply a class act. He is innovative, market focussed, highly computer literate and has the ability to integrate those skills into what a business requires. His creation of an online training platform was exceptional and his excellent project management skills kept numerous marketing and general projects on track and budget.”
Driving Innovation and Results in Automotive Retail
As the Marketing and Database Manager for a prominent South Australian multi-brand automotive group I was responsible for driving online sales and customer service. This included generating reports using the Pentana Solutions Dealership Management System and the Car Sales Autogate Lead Management System. I was also in charge of spearheading numerous intiatives such as the email newsletter, blogging, social media, text messaging, search optimisation, Google Ads, analytics and much much more.
I was then promoted to the head office as the E-Trade Analyst where I managed a portfolio of 24 dealer websites and 12 car brands. Providing technical support and assistance for digital marketing and website related issues as well as producing monthly management reports. I implemented a number of traffic getting and conversion increasing strategies for the group increasing the overall number of leads and sales from online sources such as Google Ads and SEO as well as implementing modern Google Analytics and tracking mechanisms.
Digital Marketing, Web Development And Performance Management
In more recent years I have added Web Development to my list of skills (HTML, CSS, JavaScript, PHP, Node JS, Python, etc) as well as gaining a reputation for achieving amazing results for clients through Google Ads, Search Engine Optimisation and Display Advertising.
My mission currently is to build high performing and scalable teams that help brands and businesses maximise return on investment. With more than 20 years of experience in public speaking, I am often complimented on my ability to coach and mentor others to better understand complex technical topics relating to Digital Marketing, Web Development and Data Analytics.
“Loc was a keystone member of SunEnergy and his work ethic and abilities will be sorely missed. His skills in reporting and Google ads were fantastic and only got better during his time at SunEnergy. On top of his marketing skills, his programming skills shone through yielding great results. Loc built a complex quoting system which now the whole company uses. I highly recommend Loc as a digital marketer and data analyst.”
Community And Charity Work
My experience in public speaking and stand up comedy means that I'm often asked to participate in community and charity events fundraising for youth mental health, cervical cancer and other worthwhile causes.
“Loc is an amazing performer and an up and coming talent! He entertained the crowd of over 350 people at our Adelaide Fringe event and performed alongside some of Australia’s hottest comedic talents. Loc brings his own twist on his cultural background to have the audience laughing and wanting more! Thanks to Loc for being an amazing supporter of our service! We would thoroughly recommend him for your corporate or entertainment events!”
Charity Work
“Loc is an amazing performer and an up and coming talent! He entertained the crowd of over 350 people at our Adelaide Fringe event and performed alongside some of Australia’s hottest comedic talents. Loc brings his own twist on his cultural background to have the audience laughing and wanting more! Thanks to Loc for being an amazing supporter of our service!
“I was fortunate enough to hire the services of DJ Loc for a recent charity trivia night. DJ Loc provided the music, and also entertained us with 10 minute comedy skit of his upcoming Fringe show Loc & Lol. The attendees ranged from ages 18 – 60 and Loc had every person in the room laughing. A great night was had by all and I am still receiving feedback from guests on how great the show was!
“I just want to take the time to thank you Loc for making my Fundraising night one to remember. You were a hit and did a fantastic job. I will be recommending you to all of my friends the choice of music was fantastic and you kept everyone happy throughout the night. Thanks again.”
“On the night of our film premiere we had the pleasure to be entertained by not just a DJ, not just an MC but a friendly and comedic Host who added to the celebrations of our evening. Loc Tran provided three services to our company, DJ, MC/Host and Comedian. His vast choice of music was greatly enjoyed by over 200 guests…
Work Experience
Full Stack Developer
BlueSL Pty Ltd
Date Range: 2022Loc Tran is a Full Stack Developer responsible for Ecommerce development, CRM integration, Google Ads and SEO.
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Performance Marketing Manager
Refuel Creative
Date Range: 2022As the Performance Marketing Manger at Refuel Creative I manage a team of web developers, digital marketing specialists and content producers
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Digital Manager
Algo Más Marketing
Date Range: 2021 - 2022Algo Más originated from a desire to help good businesses develop better brands. Our reason for beginning remains our inspiration today…
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Digital Marketing Manager
Nieuvision Property & Finance Group
Date Range: 2020 - 2021As the Digital Marketing Manager for the Nieuvision Property & Finance Group I was responsible for digital marketing activities across the…
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Education
Bachelor of Commerce (BCOM)
Bachelor of Commerce Majoring in Marketing with a minor in Information Systems.
Venture Catalyst Program
Venture Catalyst is a six-month program to develop founders with innovative ideas.
Digital Marketing
Expert Certifications in a range of core Digital Marketing disciplines.
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Skills
Digital Marketing
Search Marketing
Customer Acquisition
Ecommerce
Content Marketing
Direct Response Copywriting
Email Marketing
Analytics & Data
Customer Value Optimisation
Social Media Marketing
Optimisation & Testing
Social & Community Management
Coding Languages
HTML5
CSS3
Saas
JavaScript
NodeJS
PHP
Python
Front-End Frameworks
React
Bootstrap
Tailwind
Front-End Tools
NPM
WP Scripts
Content Management Systems
WordPress
Shopify
HubSpot
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Hello, my name is Loc Tran and I help Marketing Managers boost their confidence in Digital Marketing, Web Development and Data Analytics so that they can demonstrate a positive impact to the bottom line.
I work with Agencies, Companies and Private Individuals to:
✓ Prevent wasted ad spend through improved strategy, tracking and optimisation
✓ Integrate creative, content and data analytics to drive measurable results
✓ Better show how your work directly contributes to revenue
I do this through one-on-one coaching as well as my Digital Manager boot camp where I show you the fundamentals of Performance Based and Data Driven Integrated Marketing.