Marketing & Special Projects Manager
Company: MYI Freemans
Date Range: 2005 - 2010
Position Highlights
- Managed B2B promotional campaigns and activities.
- Instrumental in acquiring contracts from major Insurance providers at critical times of the business cycle.
- Developed an online training portal for all staff.
- Managed company wide data, analytics and reporting.
- Provision of training and support for other staff.
About
As the Marketing & Special Projects Manager for MYI Freemans (now known as McLarens) I was responsible for a range of B2B promotional campaigns & activities which included managing the website, development of printed promotional materials and involvement in networking events.
I also developed an online training portal using the Moodle platform which was adopted by the company across Australia and New Zealand.
In addition I managed the data, analytics and monthly reporting via Lotus Notes.
From Their Website:
McLarens is a global claims service provider that helps their clients achieve timely and equitable claims resolution. Headquartered in Atlanta, Georgia, USA, McLarens has over 230 offices around the world with more than 1,900 full-time employees.
McLarens is focused on People, Products and Processes to offer the highest quality of customer service in the industry for over 90 years. As an example of their client commitment, their Aviation team offers unmatched credibility and assurance in their sector.
They attract accomplished senior professionals who average more than 20 years of claims adjusting experience meaning they are well-positioned to deliver a consistent, proactive approach to claims management.
Highly Experienced
Advertising Agencies
Software Development
Health & Fitness
Real Estate Sales
Property Investment
Automotive Retail
Insurance Assessment
Solar Power
Audio & Video Production
My experience spans multiple industries, allowing me to break down barriers, taking the best from each and assembling something even better, some highlights include:
- Marketing strategy and e-commerce website development for a portfolio of seven health & fitness brands and businesses.
- Developed award winning campaigns for various clients as part of an Advertising Agency incuding real estate sales, property investment, education and aged care.
- Managed a portfolio of 12 car brands and driving online sales through innovative digital marketing initiatives.
- Developed a solar financing calculator for a team of sales professionals in a prominent solar power company.
- Developed an online training portal for loss adjusting professionals in the insurance sector.
- Business Development and Customer Service Management for a software development company servicing clients across Australia and New Zealand.
- Managed the digital marketing and e-commerce for a prominent provider of audio & video production equipment.
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Main Menu
Hello, my name is Loc Tran and I help Marketing Managers boost their confidence in Digital Marketing, Web Development and Data Analytics so that they can demonstrate a positive impact to the bottom line.
I work with Agencies, Companies and Private Individuals to:
✓ Prevent wasted ad spend through improved strategy, tracking and optimisation
✓ Integrate creative, content and data analytics to drive measurable results
✓ Better show how your work directly contributes to revenue
I do this through one-on-one coaching as well as my Digital Manager boot camp where I show you the fundamentals of Performance Based and Data Driven Integrated Marketing.