E-Trade Analyst
Company: Adtrans Automotive Group
Date Range: 2015 - 2019
Position Highlights
- Managed a portfolio of 24 dealer websites and 12 car brands.
- Implemented a number of traffic getting and conversion increasing strategies for the group.
- Increased the overall number of leads from online sources such as Google Ads and SEO.
- Analytics and monthly reporting across all dealerships.
- Provision of website and digital marketing support.
About
As the E-Trade Analyst for the Adtrans Automotive Group (now part of Eagers Automotive) I was responsible for managing a portfolio of 24 dealer websites and 12 car brands.
This involved the implementation of digital marketing initiatives across the group including Google Ads, search optimisation, social media and email promotions.
I was also responsible for the monthly analytics and reporting, recommending strategies for improving lead generation and sales.
From Their Website:
Eagers Automotive Limited is the leading automotive retail group in Australia and New Zealand, with a long and proud history of more than 100 years.
Their name was changed to Eagers Automotive Limited from A.P. Eagers Limited in 2020 following their acquisition of the listed Automotive Holdings Group Limited (AHG). This new name better reflects their position in the automotive industry and recent growth, whilst also maintaining a connection to their foundation.
They are a pure automotive retail group representing a diversified portfolio of automotive brands across Australia and New Zealand.
Highly Experienced
Advertising Agencies
Software Development
Health & Fitness
Real Estate Sales
Property Investment
Automotive Retail
Insurance Assessment
Solar Power
Audio & Video Production
My experience spans multiple industries, allowing me to break down barriers, taking the best from each and assembling something even better, some highlights include:
- Marketing strategy and e-commerce website development for a portfolio of seven health & fitness brands and businesses.
- Developed award winning campaigns for various clients as part of an Advertising Agency incuding real estate sales, property investment, education and aged care.
- Managed a portfolio of 12 car brands and driving online sales through innovative digital marketing initiatives.
- Developed a solar financing calculator for a team of sales professionals in a prominent solar power company.
- Developed an online training portal for loss adjusting professionals in the insurance sector.
- Business Development and Customer Service Management for a software development company servicing clients across Australia and New Zealand.
- Managed the digital marketing and e-commerce for a prominent provider of audio & video production equipment.
Positions Held
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Main Menu
Hello, my name is Loc Tran and I help Marketing Managers boost their confidence in Digital Marketing, Web Development and Data Analytics so that they can demonstrate a positive impact to the bottom line.
I work with Agencies, Companies and Private Individuals to:
✓ Prevent wasted ad spend through improved strategy, tracking and optimisation
✓ Integrate creative, content and data analytics to drive measurable results
✓ Better show how your work directly contributes to revenue
I do this through one-on-one coaching as well as my Digital Manager boot camp where I show you the fundamentals of Performance Based and Data Driven Integrated Marketing.