Marketing & Database Manager
Company: Adrian Brien Automotive Group
Date Range: 2010 - 2015
Position Highlights
- Oversaw the performance of dealer websites and managed online presence through blogs and social media profiles.
- Rapidly earned a promotion to head office.
- Expanded our online as well as offline presence.
- Increased lead generation and sales through tailored promotional initiatives.
- Involved in customer relationship management initiatives and online training for staff.
About
As the Marketing & Database Manager for the Adrian Brien Automotive Group I was in charge of all aspects of the group’s online presence including websites, social media, Google Ads and search optimisation.
In addition I was also responsible for the management of the Dealership Management System which included monthly reports and the development of ongoing CRM campaigns utilising text messages, emails and direct mail.
I also managed a small admin team and developed an online training portal in SharePoint to better streamline ongoing marketing and promotional activities.
From Their Website:
At Adrian Brien Automotive your experience is their priority because they offer you choice, convenience and credibility in the purchase of your next new or quality pre-owned Ford, Nissan, Hyundai, Chrysler, Jeep and Kia.
They offer you the convenience of a one stop shop in terms of Finance through St George and their other Partners as well as Service, Parts and Car Care Application. Once you have purchased your vehicle from them, the best is yet to come, they provide:
- Two convenient vehicle service sites including St Marys and Forestville.
- A free lost key recovery service via their special key tags.
- Saturday morning vehicle service.
- 24 x 7 always available online chat – website or mobile.
Highly Experienced
Advertising Agencies
Software Development
Health & Fitness
Real Estate Sales
Property Investment
Automotive Retail
Insurance Assessment
Solar Power
Audio & Video Production
My experience spans multiple industries, allowing me to break down barriers, taking the best from each and assembling something even better, some highlights include:
- Marketing strategy and e-commerce website development for a portfolio of seven health & fitness brands and businesses.
- Developed award winning campaigns for various clients as part of an Advertising Agency incuding real estate sales, property investment, education and aged care.
- Managed a portfolio of 12 car brands and driving online sales through innovative digital marketing initiatives.
- Developed a solar financing calculator for a team of sales professionals in a prominent solar power company.
- Developed an online training portal for loss adjusting professionals in the insurance sector.
- Business Development and Customer Service Management for a software development company servicing clients across Australia and New Zealand.
- Managed the digital marketing and e-commerce for a prominent provider of audio & video production equipment.
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Main Menu
Hello, my name is Loc Tran and I help Marketing Managers boost their confidence in Digital Marketing, Web Development and Data Analytics so that they can demonstrate a positive impact to the bottom line.
I work with Agencies, Companies and Private Individuals to:
✓ Prevent wasted ad spend through improved strategy, tracking and optimisation
✓ Integrate creative, content and data analytics to drive measurable results
✓ Better show how your work directly contributes to revenue
I do this through one-on-one coaching as well as my Digital Manager boot camp where I show you the fundamentals of Performance Based and Data Driven Integrated Marketing.